buy custom Rescue by Anita Shreve essay

buy custom Rescue by Anita Shreve essay Rescue is a book written by Anita Shreve. Anita in her book used simple characters who were very easy to identify with and her story is real since one can feel the story unfolding since it talks more about the current issues concerning the challenges of single parenthood. Her story is about a family which was torn apart by alcohol and lifes subtle turnings. This paper is mainly focused on the three main characters: Peter, Sheila, and Rowan Where the author used to characters to bring out the main themes of the book with Peter being the main character in the book where the whole book revolves about him. These characters helped in the developing of the frailty of relationship, the thrash of people or individual to adopt economic hardships and resisting separation. Peter Webster Peter Webster is the protagonist in the book. Peter is a rookie paramedic who worked as an Emergency Medical Technician (EMT) and he was the one who saved Sheila Arsenault when she he found her Cadillac crashed on a tree. The girl according to Webster was pretty and he was drawn to her beauty because it all started when he was cutting her out of the car wreck when he got attracted to her and he could not resist her white bikini underpants, her mouth which looked generous, and above all, her chestnut hair which was glossy. He was 21 years old when he met Sheila who was by then 24 years old and they were both very young. This attraction of Peter to Sheila made him to seek to seek her out when he ignored all the warnings given to the paramedics about fraternizing with patients where he tracked her down where she lived in the outskirts of town where at first, she was very hostile to him. Peter was determined to win the love of Sheila because he did not seem deterred by the lack of appreciation of all his heroic deeds by Sheila he strongly believed that given the chance, he would bring out the girl who was beautiful and sexy according to him back to life again. In his love affair with Sheila, he got Sheila pregnant where she gave him a beautiful daughter, Rowan whom he loved very much and was willing to take all what it could take for the sake of his daughter. This was very evident when after the accident where he offered Sheila $1500 cash money so that she could vanish from his life and that of his daughter and start a brand new life somewhere else for the good of them all since she could have ended up in prison. He had feared that the drinking habits of Sheila would affect his daughter by making her also an alcoholic. Little did he know the harm that he was causing on his daughter since he denied her the love of her mother even though she was an alcoholic. The appearance of Sheila in Peters life was a happy incident in the beginning where it became unhappy and full of challenges which peter had to face all alone. When Peter met Sheila in the car crash and in the hospital, he knew very well the type of person that he was involved with since he knew about her alcoholic problems and also about the abusive relationship that made her to succumb to the accident which initiated their meeting. Peter should not have sent Sheila away, instead, he should have given her advice on facing the truth even though it would have ended her in jail but it would have helped to transform her. The character of Peter Webster in the book is very important since it shows the reader about all the issues about single parenthood and all the challenges which are associated with it when it comes to situations where the parent has to make a choice especially when the children become deviant which may call for the atention of the other parent. Peter is a single parent where he brought up Rowan single handedness without the presence of her mother who was an alcoholic. Alcoholism is very bad since it can lead to the loss of loved ones. Due to alcohol, Webster lost his only daughter and his true love since he had to take the decision to send her away. He truly loved her but he believed that it would have been better for her to just begin a new life than spent the rest of her years rotting in prison. This broke his heart but he knew he had to do it for the sake of Rowan where he wanted her to have a decent life which was free from the alcoholic influence by her mother. He thought that he was trying to mold the future of Rowan by so doing which in return led the child to get troubled in her later years in her adolescent years which he could not even correct. Peter is an open hearted man since after he rescued Sheila from the accident, he knew very well that she was an alcoholic and he ended up falling in love with her. Little did he know that it was going to be a bitter part in his life because as much as he was willing to help Sheila change, the more she got deviant and went back to her old drinking habit. He was also willing to help his daughter quit the heavy drinking habits that she had adopted as an adolescent by accepting to bring back her mother so that they could help mold her together since the young Rowan had suffered very much from lacking the caring of her own mother. Peter later after the bad behavior of his daughter, he admitted to having done wrong in sending his wife away from his daughter since she had adapted alcoholism from somewhere else without the influence of her mother which showed that he could not control her. He had to take another decision of bringing back Sheila so as to help him to mold their daughter. Which was a success since afterwards, Rowan got better. Sheila Arsenault Sheila is the wife of Peter Webster and she appeared in the young life of Peter which was a very happy and exciting event since he had been her rescuer. She had an affair which got her pregnant for Peter where they both married and she gave birth to Rowan. She was Rowans mother who was absent in the life of her daughter for 15 years which made her daughter to be troubled and follow her footsteps since she also became an alcoholic later in her college life. Shreve described Sheila as an attractive lady who was brave, tough talking and one with troubled eyes, full of brutal desire, and brilliant with a never look back fortitude. She is brought out as an alcoholic which lands her in trouble. She is brought out as a troubled woman because after Peter fell in love with her, she still brought him many problems from her past love lives which seemed to have made her be an alcoholic. This explained the cause of the accident she had when peter saved her life because at the scene of the crash, she was drunk. Sheila is a character with difficulties and life struggles in her past. Sheilas history was that she had a hard babyhood where she was in most occasions forced to learn how to play pool which made her to jostle and she made men angry in a majority of the cases where she won against them in the many games that they played. She was involved in an abusive relationship which she was trying to run away from at the time of the accident which got her to meet Webster. After she delivered her daughter rowan, she never changed in her irresponsible behavior since she was brought down by the neww motherhood isolation which she was still not prepared for, she got back to her old drinking habits. Sheila is ignorant because after having been rescued from the accident which almost cost her life, she never learnt any lesson from it about drinking and driving. Before she got to fall in love with peter, she was on the run from an abusive relationship which might have explained her behavior. Shreve brought out this incident as the dramatic climax of the novel where Sheila went driving with her baby and ended up causing an accident which almost killed Rowan, her daughter. This action by Sheila brought suffering to Webster, her husband who had to take her daughter away from her and sent her away so that she could not spoil her daughter. Sheila was of questionable character since in the book, after she was offered money to go away, she accepted the money and she quietly went away. She never thought of the love that Webster and she had, or her daughter who would require her motherly love. In reality, there is no mother who would have been willing to leave her only child. Sheila did not seem to accept her responsibilities as a mother which explained why she went away easily without putting up a fight. Rowan Rowan is another character in the book who is brought out as being an innocent child who has grown without the love of her mother since she was brought up by her father with the help of his parents. She is the daughter to Webster and Sheila. Her life was smooth until she reached the age of 17 where she became unruly where she was always angry at her father Webster which made her father helpless and wish to seek the help of Sheila who is her mother. This unruly behavior by Rowan made the situation worse that neither her father nor any EMT could save her since her case was a psychological one. This is because after having been admitted in the Middle berry college, which was her college of choice, she became rebellious and her grades in the college begun falling. She also started drinking heavily just like her mother did and she seemed to be distant. Shreve used Rowan to bring out the challenges which are normally faced by the children who are brought up by one parent which may lead to child to start having deviant and unruly behaviors. Rowan is a troubled child and she shows all the adolescent problems which occur in children when they are separated from their mothers. After her mother was brought back to her life, it was very clear that she got what she really desired for since in the end of the book it is shown that she was not troubled at all since her mother was back in the picture. She was depressed and troubled which explained her behavior since these feelings made her get absorbed in alcohol where she thought that alcohol was going to take away all her problems and troubles which she was very wrong since she had started to develop a trait which was easy to start but very hard to deviate from it. In conclusion, the story by Shreve portrays a current real life story since what she brought up in her book is what is happening right now in the modern world of today. Webster, Sheila, and Rowan are important characters in the story since they help in bringing out all the challenges that small families undergo as a result of alcoholism, family separation, the bitterness of love when two people who are in love have to be separated, and the happy reunification of a separated family. This story shows us that nothing is so great like risking absolutely anything for the sake of our children where Webster risked his love, marriage, and dignity for the sake of Rowan. Buy custom "Rescue" by Anita Shreve essay

Meaning and Family History of the Surname Estrada

Meaning and Family History of the Surname Estrada The toponymic surname Estrada originates from any of the many places in Spain and Portugal named Estrada, from Estrada, meaning road. Derived from the Latin stata, denoting a road or paved way, which in turn derives from sternere, to strew or cover. Estrada is the 52nd most common Hispanic surname. Surname Origin:  Spanish, Portuguese Alternate Surname Spellings:  DE ESTRADA, ESTRADO, ESTRADER Famous People With the Surname Erik Estrada – American actor of Puerto Rican descentToms Estrada Palma – First president of Cuba (1902–1906)Elise Estrada – Canadian pop-singer and actressJoseph Estrada – film actor, producer, former president of the Philippines Where Do People With the Estrada Surname Live? According to Public Profiler: World Names the majority of individuals with the Estrada surname live in Spain and Argentina, followed by concentrations in the United States, Canada, and France. Genealogy Resources for the Surname Estrada Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as an Estrada  family crest or coat of arms for the Estrada  surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted.   ESTRADA Family Genealogy ForumSearch this popular genealogy forum for the Estrada surname to find others who might be researching your ancestors, or post your own Estrada query. Source: Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Battle of Raymond in the Civil War

Battle of Raymond in the Civil War Battle of Raymond - Conflict Dates: The Battle of Raymond was fought May 12, 1863, during the American Civil War (1861-1865). Armies Commanders Union Major General James B. McPherson12,000 men Confederate Brigadier General John Gregg4,400 men Battle of Raymond - Background: In late 1862, Major General Ulysses S. Grant began efforts to capture the key Confederate bastion of Vicksburg, MS. Located high on the bluffs above the Mississippi, the city was key to controlling the river below. After several false starts, Grant elected to move south through Louisiana and cross the river south of Vicksburg. He was aided in this effort by Rear Admiral David D. Porters gunboats. On April 30, 1863, Grants Army of the Tennessee began crossing the Mississippi at Bruinsburg, MS. Sweeping aside Confederate defenders at Port Gibson, Grant moved inland. With Union forces to the south, the Confederate commander at Vicksburg, Lieutenant General John Pemberton, began organizing a defense outside of the city and calling for reinforcements from General Joseph E. Johnston. The bulk of these were directed to Jackson, MS though their transit to the city was hampered by damage inflicted to the railroads by Colonel Benjamin Griersons cavalry raid in April. With Grant advancing northeast, Pemberton expected the Union troops to directly drive on Vicksburg and began pulling back towards the city. Successfully keeping the enemy off balance, Grant instead set his sights on Jackson and cutting the Southern Railroad which connected the two cities. Using the Big Black River to cover his left flank, Grant advanced with Major General James B. McPhersons XVII Corps on the right with orders to proceed through Raymond to strike the railroad at Bolton. To McPhersons left, Major General John McClernands XIII Corps was to sever the Southern at Edwards while Major General William T. Shermans XV Corps was to attack between Edwards and Bolton at Midway (Map). Battle of Raymond - Gregg Arrives: In an effort to halt Grants advance towards Jackson, Pemberton directed that all reinforcements reaching the capital be sent twenty miles southwest to Raymond. Here he hoped to form a defensive line behind Fourteen Mile Creek. The first troops to arrive in Raymond were those of Brigadier General John Greggs over-strength brigade. Entering the town on May 11 with his tired men, Gregg found that local cavalry units had not properly posted guards on the area roads. Making camp, Gregg was unaware that McPhersons corps was approaching from the southwest. As the Confederates were resting, Grant ordered McPherson to push two divisions into Raymond by noon on May 12. To comply with this request, he directed Major General John Logans Third Division to lead the advance. Battle of Raymond - First Shots: Screened by Union cavalry, Logans men pushed towards Fourteen Mile Creek early on May 12. Learning from locals that a large Confederate force was ahead, Logan deployed the 20th Ohio into a long skirmish line and sent them towards the creek. Hampered by rough terrain and vegetation, the 20th Ohio moved slowly. Shortening the line, Logan pushed Brigadier General Elias Dennis Second Brigade forward into a field along the west bank of the creek. In Raymond, Gregg had recently received intelligence which implied that Grants main body was south of Edwards. As a result, when reports arrived of Union troops near the creek, he believed them to be part of a small raiding party. Marching his men from the town, Gregg concealed them on the hills overlooking the creek. Seeking to lure the Federals into a trap, he sent a small guard detachment to the bridge over the creek in the hope that the enemy would attack. Once the Union men were across the bridge, Gregg intended to overwhelm them. Around 10:00 AM, Union skirmishers pushed towards the bridge but halted in a nearby tree line rather than attacking. Then, to Greggs surprise, they brought forward artillery and began firing on the Confederates near the bridge. This development led Gregg to conclude he was facing a full brigade rather than a raiding force. Undeterred, he altered his plan and shifted his command to the left while preparing for a larger ambush. Once the enemy was across the creek, he intended to attack while also sending two regiments through the trees to strike the Union artillery. Battle of Raymond - Gregg Surprised: Across the creek, McPherson suspected a trap and directed the remainder of Logans division to move up. While one brigade was held in reserve, Brigadier General John E. Smiths brigade was quietly deployed on Dennis right. Ordering his troops to advance, Logans men moved slowly through the vegetation towards the deep banks of the creek. Due to a bend in the creek, the first across was the 23rd Indiana. Reaching the far bank, they came under heavy attack from Confederate forces. Hearing the enemy yell, Colonel Manning Force led his 20th Ohio to the 23rd Indianas aid. Coming under fire, the Ohioans used the creek bed for cover. From this position they engaged the 7th Texas and 3rd Tennessee. Hard pressed, Force requested the 20th Illinois to advance to his regiments aid (Map). Surging past the 20th Ohio, the Confederates pushed forward and soon encountered Logans main body which was in a nearby tree line. As the two sides exchanged fire, the Union troops at the creek began falling back to join their comrades. In an effort to better understand the situation, McPherson and Logan directed Union forces to withdraw a short distance back to a fence line. Establishing a new position, they were pursued by the two Confederate regiments who believed the enemy was fleeing. Encountering the new Union line, they began to take heavy losses. Their situation quickly worsened when the 31st Illinois, which had been posted on Logans right began attacking their flank. Battle of Raymond - Union Victory: On the Confederate left, the two regiments that Gregg had ordered to get into the enemys rear, the 50th Tennessee and consolidated 10th/30th Tennessee, pushed forward and scattered the Union cavalry screen. Seeing his cavalry retreating, Logan became concerned about his right flank. Racing around the field, he pulled two regiments from Brigadier General John Stevensons reserve brigade to plug holes in the line and dispatched two more, the 7th Missouri and 32nd Ohio, to cover the Union right. These troops were later joined by additional regiments from Brigadier General Marcellus Crockers division. As the 50th and 10th/30th Tennessees emerged from the trees and saw the Union troops, it quickly became clear to Gregg that he was not engaging an enemy brigade, but rather an entire division. As the 50th and 10th/30th Tennessees pulled back into the trees, the 3rd Tennessee began to crumble as the flanking fire from the 31st Illinois took its toll. As the Tennessee regiment disintegrated, the 7th Texas came under fire from the entire Union line. Attacked by the 8th Illinois, the Texans finally broke and fled back across the creek with Union forces in pursuit. Seeking new instructions, Colonel Randal McGavock of the 10th/30th Tennessee dispatched an aide to Gregg. Unable to find their commander, the aide returned and informed McGavock of the Confederate collapse to their right. Without informing the 50th Tennessee, McGavock advanced his men on an angle to attack the Union pursuers. Charging forward, they began to slow Logans advance until they were taken in the flank by the 31st Illinois. Sustaining heavy losses, including McGavock, the regiment began a fighting withdrawal to a nearby hill. Here they were joined by Greggs reserve, the 41st Tennessee, as well as remnants of other shattered regiments. Pausing to reform their men, McPherson and Logan began firing on the hill. This continued as the day passed. Frantically attempting to restore order to his command, Gregg saw McPhersons line moving to flank his position on the hill. Lacking the resources to contest this, he began retreating towards Jackson. Fighting a delaying action to cover the withdrawal, Greggs troops took growing losses from Union artillery before fully disengaging. Battle of Raymond - Aftermath: In the fighting at the Battle of Raymond, McPhersons corps sustained 68 killed, 341 wounded, and 37 missing while Gregg lost 100 killed, 305 wounded, and 415 captured. As Gregg and arriving Confederate reinforcements were concentrating at Jackson, Grant decided to mount a major effort against the city. Winning the Battle of Jackson on May 14, he captured the Mississippi capital and destroyed its rail connections to Vicksburg. Turning west to deal with Pemberton, Grant defeated the Confederate commander at Champion Hill (May 16) and Big Black River Bridge (May 17). Falling back to the Vicksburg defenses, Pemberton turned back two Union assaults but ultimately lost the city after a siege which ended on July 4. Selected Sources Civil War Trust: Battle of RaymondBattle of RaymondNational Park Service: Battle of Raymond

Maths coursework Essay Example | Topics and Well Written Essays - 1000 words

Maths coursework - Essay Example Although the function "y=10e^ (-0.175t)", slightly differ from the given values of the graph (between hour 4-7). However, for the all other points, the graph follows the same path as the one given. So we can say that the function "y=10e^ (-0.175t)", is suitable to model the data of the graph. Figure 3 represents the amount of the drug in the bloodstream over a 24-hour period. In the below graph (figure 3) assumption is made that after every six hour 10 Â µg of drug is given to patient and it adds in the drug remained in the bloodstream ( value of constant a in function "y=10e^ (-0.175t)", will change after every six hours). Therefore, the function will change after every six hours as the remaining drug adds into the given drug every six hours. Initially the drug given was 10 Â µg. After six hour, it remains to 3.5 Â µg. Now when 10 Â µg is again give to patient then it will become 13.5 Â µg. Moreover, this pattern will be continues for every six hours. Since we wanted to plot for 24-hour period, so for the second, third and fourth period the function will be " y=13.5e^ (-0.175(t-6)) ", " y=14.7e^ (-0.175(t-12)) "and" y=15.1e^ (-0.175(t-18)) " respectively. The value of t is changed here, so that the graph plotted continuous from the last point, other wise it will start from the starting point. From the figure 5, it can be seen that, when after initially 10Â µg of drug is given to the patient and thereafter no drug is given to the patients then the function "y=10e^ (-0.175t)" is when plotted for week period, the value of y approaches to 0 (actual value will be 0.0524 Â µg) after 30 hours. However, it will never become zero. Figure 6 represents the amount of the drug in the bloodstream over a 24-hour period. In the above graph assumption is made that after every six hour 10 Â µg of drug is given to patient and it adds in the drug remained in the bloodstream ( value of constant a in function "y=10e^ (-0.175t)", will change after

The Use Of The Business Ethics For Society And The Economy Essay

The Use Of The Business Ethics For Society And The Economy - Essay Example Of course, company employees are expected to obey the law and an act in accordance with customary public ethical guidelines but mainly because this is in the best interest of the company and not because the company itself has a moral obligation. The end result justifies any means by which to achieve it including the destruction of the environment as well as the financial gouging of customers and employees. Corporations do have social responsibilities and society should demand corporate adherence to those responsibilities. Employees cannot simply give away company funds to their favorite charity. That would be irresponsible, unethical and illegal. Certainly, company officials are also individuals whose conscience extends past workplace concerns. The person outside the corporation may feel a duty to voluntarily give their time and money to charities, the church, community, and family. In these instances, the individual is not acting as the agent of the giving but the principal. They ar e spending their own time and money or time and not the resources of a company. â€Å"If these are ‘social responsibilities,’ they are the social responsibilities of individuals, not business† (Friedman, 1970). Though the view that business does not have a social responsibility is logical and fits the capitalist ideology on which the country was built, others argue that the self-serving goals of corporate America have created a value system not only separate but in opposition to that of society. This reality is apparent not only in the U.S. but in many other countries as well, both in the developed world and Third World nations. The banking debacle in Mexico escalated its national debt by $80 billion due to the government financially bailing out unscrupulous shareholders who were in league with government officials at the taxpayer’s expense. When Argentina privatized most of the public works departments, corporations stole money from millions of Argentinean citizens. In Europe, the pharmaceutical industries essentially regulated themselves due to their influence within the government. The drug companies did not sufficiently test its products interested only in profits and not the benefits of the drugs for patients. Steps have since been taken to reduce the harm committed by this type of corporate corruption. Many suggest that the situation in the U.S. today involving pharmaceutical company influence and the consequential effects is hauntingly similar. (Borger, 2001) O f course, corporate corruption in the U.S. is sadly legendary in scope. The recent banking and Wall Street debacle in the U.S. is expected to cost taxpayers into the trillions of Dollars. The Bernie Madoff scandal, Worldcom, Tyco, and Enron are but a few of examples of fraudulent practices by company heads which cost thousands of people millions of dollars including

W4Q Follow Up-Managing Individuals and Their Behavior for Assignment

W4Q Follow Up-Managing Individuals and Their Behavior for Organizational Effectiveness - Assignment Example the cultures have undergone an immense change under the impact of current globalization and advancements in the communication technology which renders the results of Hofstede’s study as obsolete. Wibbeke and MacArthur (2013) studied the cross cultural leadership competencies called geoleadership that explain the leadership competencies of a person in culturally diverse environment. These dimensions include A capable leader has the skills to develop strong professional relationships based on trust and respect with people from other cultures across the horizontal and vertical hierarchy of the organization. Each project is unique in terms of its context, environment, objectives and the individuals who are part of the project team. Schwartz (1992) highlights that most of believe in universalism of our values. Lomranz (1976) argue personal space as the right distance measured by the cultural values. Evans and Edward (1973) describes that few cultures close distance between the persons is common like in Mediterranean cultures while in other cultures people maintain a specific distance. People from Vincentian culture may find the people from Jamaican culture as aggressive simply due to their high tone of voice. Wong (2007) is of the opinion that America culture values originality and distinctiveness at workplace despite the importance of team work where Americans may view cultures as weak who do not possess such characteristics which is a misconception than truth. Further, American businesses may seek benefit from characteristics of support and agreement in other cultures. The freedom of s peech and expression of personal views in a fearless manner can be valuable for people from cultures who do not encourage such behavior. Bond et al (1985) explains that friendly insults are acceptable in American culture. Similarly, American culture is time bound is they tend to maintain their schedules for meetings and other activities where perspective of time may be quite fluid

Analyze marketing strategy on article Research Paper

Analyze marketing strategy on article - Research Paper Example In this essay, attention will be focused upon the marketing strategy that apple has used in order for it to be a successful business venture (Smith, Pulford & Berry, 2006). Looking at the marketing strategy, it is clear to anyone that the success of apple is because of the marketing strategy that they use. The product line and the design standards of their products is far too appealing and very user friendly. Using the marketing strategy, they have been able to hold on to their customers and are still attracting more customers with their products. This marketing strategy was used by apple because they want to have an appealing effect and affect on the consumer. Their product lines and designs are unique, and it is because of CEO’s philosophy that they have managed to come this far. The philosophy, which states â€Å"The user doesn’t always know what they want†, has enabled the company to be successful. The marketing strategy that the company uses is user friendly , economical, unique in its own sense and offers a variety of choices for consumers. The marketing strategy in question offers the best service and products availability, quantity and quality and enables the company to deliver to its numerous consumers and users (Schneiders, 2011).   2. The marketing strategy on this article is perfect. ... First of all, they ignored their critics. Critics are those who do not favor the success of the company and do not see the business succeeding (Viardot, 2004). Through the company’s marketing strategies, critics saw their views fail as the company has become successful more than it was before. Ignoring the critics was one way through which success came to find its way in the company. Apple is a company that mainly deals with the appearance of their products. From the iPads, iPhones and iPods, apple has managed to attract customers because they have put attention on the detail of their products (Schneiders, 2011). Their products are ordinary, but through their marketing strategy, they have managed to turn these ordinary products into something worth praise. The details of their products are more than standard. They have pioneered their products into something worth note and have reinvented their products into something more credible. Products like the iMac, Macbook Air and the iPhone 4 are some of the products that are worth noting. These products have been created with the intention of pleasing customers and users (Viardot, 2004).   Another aspect that was taken into consideration by the company is their pricing. The pricing of a product is very important when it comes to ensuring that the company’s products acquire market. Strategic pricing of a product makes a difference between a company’s success and failure. Pricing of a commodity is significant since it offers a foundation for the products of a company to be available in the market. It is through the pricing of products that consumers and user are retained while still managing to attract more